No Logo: Taking Aim at the Brand Bullies by Naomi Klein
No Logo: Taking Aim at the Brand Bullies by Naomi Klein PDF, ePub eBook D0wnl0ad
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).
No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.
“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction
From reader reviews:
Melinda Kendall:
What do you concentrate on book? It is just for students since they are still students or the idea for all people in the world, exactly what the best subject for that? Merely you can be answered for that question above. Every person has different personality and hobby for every single other. Don't to be obligated someone or something that they don't want do that. You must know how great and important the book No Logo: Taking Aim at the Brand Bullies. All type of book could you see on many methods. You can look for the internet resources or other social media.
Gene Baker:
Do you have something that that suits you such as book? The e-book lovers usually prefer to choose book like comic, short story and the biggest an example may be novel. Now, why not trying No Logo: Taking Aim at the Brand Bullies that give your pleasure preference will be satisfied through reading this book. Reading practice all over the world can be said as the opportunity for people to know world considerably better then how they react toward the world. It can't be explained constantly that reading behavior only for the geeky individual but for all of you who wants to be success person. So , for every you who want to start reading through as your good habit, you may pick No Logo: Taking Aim at the Brand Bullies become your own starter.
Chung England:
As we know that book is significant thing to add our know-how for everything. By a e-book we can know everything we really wish for. A book is a range of written, printed, illustrated or perhaps blank sheet. Every year was exactly added. This publication No Logo: Taking Aim at the Brand Bullies was filled concerning science. Spend your spare time to add your knowledge about your technology competence. Some people has different feel when they reading some sort of book. If you know how big benefit of a book, you can sense enjoy to read a e-book. In the modern era like currently, many ways to get book that you simply wanted.
Read No Logo: Taking Aim at the Brand Bullies by Naomi Klein for online ebook
No Logo: Taking Aim at the Brand Bullies by Naomi Klein Free PDF d0wnl0ad, audio books, books to read, good books to read, cheap books, good books, online books, books online, book reviews epub, read books online, books to read online, online library, greatbooks to read, PDF best books to read, top books to read No Logo: Taking Aim at the Brand Bullies by Naomi Klein books to read online.
Komentar
Posting Komentar